Alicia Tough
Hi! Thanks for stopping by. My name is Alicia. I’m currently a UX designer at Technische Unie, working on re-designing the e-commerce platform for B2B customers.
I specialize in visual design, creating appealing yet intuitive and functional interfaces. Curious by nature, take great care for detail, and am always interested in connecting with and understanding users people.
My design approach is a blend of creativity and design principles, always informed by user insights. Curiousity drives me to always try to grow and learn new things.
Previously, I was part of the Yacht network as a UX trainee. Whilst working on challenging UX projects I developed myself both personally and professionally. But my journey into UX design started during my master’s in New Media Design at Tilburg University. Learning about the human factor and role of psychology in design.
Somewhere between all this I wore many hats at a creative agency, created countless prototypes, and found unexpected joy in Design Systems.
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